Case Study : Renaissance Global

Pain Points

About the Company

For the past 25 years, Renaissance Global has been creating incredible jewellery designs for its marquee clients accross the globe. Renaissance Global is a highly differentiated luxury lifestyle products company. We are licensees for two global brands - Disney and Hallmark.Renaissance Global employees more than 150 designers with expertise in global fashion trends accross the USA,UK,Hong kong and Dubai.

01

CRM Inefficiency

Manual and inconsistent lead handling. Lack of structured CRM processes.

02

Brand Complexity

Need to manage two brands (Irasva and D’damas) separately, along with the absence of a system to track meetings, orders, and payments.

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01

Zoho CRM

A tailored Zoho CRM solution was implemented to streamline sales operations for both Irasva and D’damas. It enables brand-wise lead allocation, follow-up reminders with dashboards, structured meeting logs (store, home, or virtual), and custom modules for tracking orders and payments. Integrations with WhatsApp and website forms help capture leads seamlessly, while reporting and escalation workflows ensure clear sales tracking.

Solution

Implementation Overview

We implemented a tailored Zoho CRM solution to streamline sales operations for Irasva and D’damas. The system enables brand-wise lead allocation, follow-up reminders with dashboards, structured meeting logs (store, home, or virtual), and custom modules for tracking orders and payments. It also integrates WhatsApp and website forms for seamless lead capture, along with reporting and escalation workflows for better sales tracking.

Customers Empowered
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Years of experience​
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Bright Minds
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