Case Study : Leap For Word

Pain Points

About the Company

LeapForWord is a Mumbai-based registered non-profit founded in 2006 that builds English learning solutions for underserved children in India. Its flagship English Literacy Program helps regional language teachers teach English, reaching millions of students and teachers across several states.

01

Workflow Gaps

Disconnected tools and manual processes create inefficiencies and poor communication across departments, limiting visibility into leads, sales performance, and customer support, and hindering informed decision-making.

02

Automation Gap

Lack of automation in lead routing, ticket handling, and follow-ups reduces efficiency, while the absence of a unified customer view and dashboards limits visibility and informed decision-making.

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01

Zoho CRM

Implemented and configured for end-to-end lead, contact, deal, and pipeline management. Automated lead capture, scoring, assignment, and nurturing workflows, along with structured sales process automation to improve conversion efficiency.

03

Zoho SalesIQ

Integrated for real-time website engagement, visitor tracking, proactive chat triggers, and improved lead qualification.

05

Zoho Analytics

Developed real-time dashboards and decision-support reports, enabling leadership with unified data insights across departments.

02

Zoho Desk

Deployed for streamlined customer support operations with automated ticket lifecycle management, SLA tracking, escalation workflows, and improved resolution visibility.

04

Zoho Campaigns

Executed targeted marketing automation campaigns with segmentation, email workflows, and performance tracking.

Solution

Implementation Overview

We implemented Zoho CRM, Zoho Desk, Zoho SalesIQ, Zoho Campaigns, and Zoho Analytics to streamline lead, sales, marketing, and support operations by automating lead capture, scoring, assignment, nurturing, sales workflows, and ticket lifecycle management, integrating APIs and third-party systems for seamless data flow, and enabling unified real-time dashboards for data-driven decision-making across teams.

Customers Empowered
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