Case Study : Birla Pivot

Pain Points

About the Company

Birla Pivot, launched by Grasim Industries in 2023, is a B2B platform offering 40,000+ industrial and building materials from 300+ brands, serving contractors, developers, OEMs, and distributors across 200+ cities in India with reliable, efficient, and scalable solutions.

01

Integration Challenges

Managing real-time KYC verification while synchronizing customer profiles across multiple platforms and streamlining order processing and accounting.

02

Process Delays

Delays, inefficiencies, and errors arising from the manual handling of customer registrations, RFQs (Requests for Quotation), and vendor orders, impacting overall workflow efficiency.

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01

Zoho CRM Plus

Zoho CRM has been implemented for workflow automation and lead management, with 25 custom blueprint-driven workflows designed to standardize operations.

02

Zoho Books

Enabling seamless accounting through API-generated e-way bills and integrated systems that ensure accurate, compliant, and real-time synchronization of financial and logistics data across platforms.

Solution

Implementation Overview

We implemented a custom vendor portal for order confirmation and automatic invoice updates, seamless accounting with API-generated e-way bills integrated with Zoho Books, a centralized customer database using Zoho CRM Plus and Zoho Books, along with automated KYC verification, order management, and invoicing through real-time API integrations.

Customers Empowered
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Years of experience​
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Bright Minds
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