Case Study : Koel Colours Pvt Ltd

Case Study : Koel Colours Pvt Ltd

Pain Points

About the Company

Koel Colours Pvt Ltd, founded in the early 1970s, has grown into a global leader supplying pigments, dyes and speciality ingredients to cosmetics, personal care, pharma, food & home care firms across 65+ countries.It is recognized for its quality, performance, and commitment to farmer-centric solutions across various agricultural needs and has a substantial international presence in over 150 countries.

01

Management Gap

As Koel is a well-established and globally recognised brand in the dyes and pigments industry, and continues to grow, the company receives a high volume of new enquiries and leads. In this context, Koel identified the need for a more advanced system, process, or platform to efficiently manage leads and sales, and thereby enhance customer service worldwide.

02

Scalability Challenge

With the company’s growth, the internal workforce has also expanded. To manage this increasing scale, a more robust platform was required compared to the existing one.

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01

Zoho CRM

For complete sales process automation across domestic and international markets, featuring: 1. Sampling pipeline with custom stages for tracking sample dispatch, feedback, and conversions. 2.Inventory tracking is linked with sales to improve material planning and sample allocation.

03

Zoho Expense

For travel and expense claim automation, connected to a centralised travel desk.

02

Zoho People and Payroll

For automating attendance, leave, payroll, and exit processes, including biometric integration.

Solution

Implementation Overview

We implemented Zoho CRM to automate global sales, streamline sampling with custom stages, and link inventory for real-time material planning. Also enabled Zoho People & Payroll to automate attendance with biometrics, and simplify payroll and exit processes for efficient HR management. We deployed Zoho Expense to centralize travel and reimbursements, enabling digital claims, faster approvals, and better cost control.

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