Astral Ltd, founded in 1996 with operations starting in 1998, is a leading Indian building materials company headquartered in Ahmedabad. It pioneered CPVC piping in India and serves residential, commercial, industrial, and infrastructure markets, catering to contractors, developers, and homeowners across India and overseas.
Leads from different brand websites, chatbots, and social platforms were siloed and difficult to track centrally.
Lack of structured attribution, making it difficult to assess which campaigns or channels were effective.
No unified CRM to manage inquiries from WhatsApp, website chat, and social campaigns.
No mechanism to consistently collect or act on customer feedback post-purchase or inquiry.
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Implemented Zoho CRM with channel-based lead source capture, separate pipelines for Astral Pipes, Bathware, Trubuild, and Paints, and real-time lead integration from website forms, WhatsApp chatbot, and website chatbot with accurate source tagging.
Rolled out Zoho Surveys to collect post-interaction feedback from dealers, retail customers, and channel partners, and integrated the data with CRM profiles.
Deployed Zoho Social to centrally manage Instagram, Facebook (Meta), LinkedIn, X (Twitter), and YouTube for all Astral brands, with comprehensive engagement analytics.
We implemented Zoho CRM with channel-based lead source capture, separate pipelines for Astral Pipes, Bathware, Trubuild, and Paints, and real-time lead integration from website forms, WhatsApp chatbot, and website chatbot with accurate source tagging; deployed Zoho Social to centrally manage Instagram, Facebook (Meta), LinkedIn, X (Twitter), and YouTube for all Astral brands with comprehensive engagement analytics; and rolled out Zoho Surveys to collect post-interaction feedback from dealers, retail customers, and channel partners, integrating the data with CRM profiles.
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115, Sanjay Mittal 2, Andheri - Kurla Rd, Mittal Industrial Estate, Marol, Andheri East, Mumbai, Maharashtra 400059 sales@value-score.co.in
115, Sanjay Mittal 2, Andheri - Kurla Rd, Mittal Industrial Estate, Marol, Andheri East, Mumbai, Maharashtra 400059 sales@value-score.co.in
